Time for sports properties to seize mobile opportunities

Published in the Sports Business Journal, March 16, 2009 : Page 26

Editor’s note: This story is revised from the print edition.

Devotees of the latest smart phones — those Swiss Army knives of the Digital Age — all have the “ah-ha moment.” It’s usually within a few days of the upgrade from a regular cell phone. It’s when you realize you are holding something — a bona fide mobile computer — that is truly a lifestyle-changer. It’s when you first think, “Wow, I really don’t need to use my computer, read newspapers…

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